Formal visit packages have been developed to support students studying a range of sport related courses, marketing and customer service at GCSE or equivalent level and above. Day visits comprise of a Museum visit, tour and talk. All talks are accompanied by a detailed information pack.

All talks are interactive and students are expected to participate in discussions, offer their own opinions and make detailed notes.

All tours visit
• No. 1 Court
• Aorangi Picnic terrace (Henman Hill)
• Millennium Building
• Press Interview Room
• BBC Television Studio or Centre Court or the Players’ Restaurant Terrace depending on time of year and building work

The programme has been designed to be flexible so as to fit the amount of time the group can spend at the Museum. A general tour and Museum visit is available for all ages and can be tailored to meet the needs of the group.

Museum visits are self guided. For a general visit teachers should allow approximately 40 minutes for the Museum and extra time to visit the shop. Students are asked to visit the shop in small groups to avoid over crowding and unnecessary queuing.

Information for Secondary Schools (PDF - 828k)

MARKETING

The Museum is used as a case study to show how the principles of marketing are put into practice.

Talk (1 hour)
During the talk students will be learning about how the Museum puts the 4P’s into practice to develop its own marketing mix. Recent marketing objectives are analysed to show the processes the Museum undertakes to ensure marketing campaigns are effective. Following the discussion, students will have the opportunity to evaluate current marketing materials produced by the Museum.

The support material reinforces and expands upon the information given in the talk.

Tour (Approx. 1 hour 15mins.)
You can choose to follow either the general tour and evaluate the product from a general visitor’s perspective or you can follow the general tour route with adjusted information in order to look at the development of the product.

Museum Visit (1 hour)
The Museum visit will be used to gather information and to help students develop a feel for the Museum and the type of marketing packages the Museum might develop. Students will be set the task of developing a marketing package for a customer type of their choice. They will need to consider the 4P’s when developing the package and will decide on the most appropriate marketing materials for the campaign.

CUSTOMER SERVICE

The programme has been designed to enable students to examine the principles of good customer service and why this is important to the organisation. Using the Museum as a case study, students will learn how the Museum aims to meet and exceed its customers’ needs.

Talk (1 hour)
The talk explores the principles of good customer service and relates these principles to the Museum. Students will discover how the Museum aims to meet the needs of its customers including customers with specific access requirements. After the presentation students will be given a number of scenarios to discuss in groups to see how they would react in given situations.

The support material reinforces and expands upon the information given in the talk and further develops the case study.


Tour (Approx. 1 hour 15 mins.)
Teachers can choose to follow either the general tour during which students will find out more about the history of The Championships and the Club, or a customer service-linked tour. Students will visit the same sites on both tours but, on the customer service tour, students will consider how the tour guide can provide good customer service.

Museum (1 hour)
During the Museum visit students will be looking for examples of good practice. They will be identifying customer types and how the Museum can better meet their needs. Students will be given short, group work activities to complete.

PHYSICAL EDUCATION

Using tennis as a case study this course has been designed to give students a firm understanding of the history and development of the sport.

Talk (1 hour)
The talk will examine the technological changes that have occurred during the development of the game. Using the Museum’s handling collection students will have the opportunity to see how racket technology has developed and influenced the game. The education department has a fine collection of replica and real costume so that students can chart the progression of tennis costume and can develop an understanding of how social constraints impacted upon the sport.

The support material examines:

• The history of the sport in the context of the social conditions of the time
• The impact that technological advances have had on the sport
• The role of women in tennis
• The progression from grass roots to elite
• Nutrition and training
  

Tour (Approx. 1 hour 15 mins.)
The tour follows the same route as the general tour and examines the development of The Championships, the relationship between the Club and the Lawn Tennis Association and the development of the grounds.

Museum (1 hour)
Students can use this time to carry out research into an area of the sport that particularly interests them.

CONTACT DETAILS

For further information or to book a course, please contact the Education Department:

Telephone: (020) 8879 5619
Email: museum.education@aeltc.com